About the company
Over time, the New Directions collection moved beyond essential oils and raw materials to include skin care manufacturing and products; as always, developed with a governing ethos of environmental awareness. And soon, as the consumer demand changed and expanded with the cultural embracing of natural/organic products and a wellbeing lifestyle, New Directions evolved, too. The company now offered an innovative range of home spa and wellbeing products, accessories, and even literature. It also began manufacturing stylish and practical bottles and caps, nurturing versatility and allowing a personal connection between the consumer or business and the essential product.